#Wechat official account article code#
#Wechat official account article Offline#

As a result, brands are rapidly discovering the benefits of selling in China via WeChat. Thanks to the arrival of WeChat Mini Programs and the ease of setting up WeChat Stores, the app is now at the forefront of social commerce. The average WeChat user now spends 82 minutes on the platform every day. Although WeChat (Weixin in China) started as a messaging and networking service in 2011, it has widened the services it provides. In comparison, WeChat has 1.48 million monthly active users in the US. WeChat has over 1.26 billion monthly active users, and 78% of people in China aged 16-64 are using WeChat. Both account types help brands reach a target audience, grow their follower database, raise brand awareness and drive sales, but there are also differences between these two, which can be found in comparison chart below.Д¬hoose the WeChat official account that fits your business best and take your first step to successful WeChat marketing.Although WeChat may not be a commonplace name to many westerners, it is extremely popular in China. When talking about WeChat marketing, subscription accounts and service accounts are mentioned most frequently. A development demo featuring a Mini Program for Douban Movies However, it should also be noted that the Mini Program account is still in the Beta stage and requires a lot of technical work and coding. ItвЂ™s also recommended to integrate the Mini Program account with another type of WeChat official account for the best marketing effect. For users, they can get what they need efficiently without following an account or receiving too many messages and posts.ДЇor brands or businesses who want to easily develop a single app, the Mini Program account is the most suitable. For business owners, they donвЂ™t need to constantly create content or maintain a community. Generally speaking, Mini Programs are a supportive marketing tool.

#Wechat official account article code#

Users can access them by scanning the appropriate QR code and can exit at any time. The only difference is that вЂњMini ProgramsвЂќ are developed within the WeChat system so they donвЂ™t require downloading and donвЂ™t use up valuable memory on usersвЂ™ phones. Mini Program, also known as a WeChat Application Account, is a new function that allows easy development and access to programs within the WeChat system.Дevelopers can use HTML5 and JavaScript to develop Mini Programs which serve the same functions and uses as an app. The corporate account of China Eastern Airlines With third-party APIs, corporate accounts can reach diverse internal management functions, from establishing corporate contact lists, internal resource sharing to supply chain management and mobile offices.

Users must be verified internal staff to follow a corporate account. While subscription accounts and service accounts target external markets, WeChat corporate accounts are specialized for internal communication and management. Sales-oriented brands that donвЂ™t need frequent publishing are also well-suited to service accounts. Service accounts are most suitable for industries with a mass audience or with large customer databases, such as banks, airlines and hotels. A service account can publish only 4 times per month, with 1-6 articles each time. On the other hand, in order not to annoy or spam users, the posting frequency is lower than a subscription account. When posts are published, service account articles appear in followersвЂ™ chat lists as push notifications and are more visible.

#Wechat official account article Offline#

They are also sales-oriented in that verified service accounts can apply for WeChat Pay functions and open a WeChat Store.ДЄfter verification, service accounts are also allowed access to APIs that enable them to build additional apps and functions such as an Instant Customer Service app or GPS apps that help customers find their offline locations. WeChat service accounts provide stronger support for customer service and CRM. The subscription account of PeopleвЂ™s Daily Online Subscription accounts are the only official account type open to individuals such as bloggers, writers or celebrities, which areВ the best choice for individuals, media and brands that are content based or information-orientated.

Subscription accounts can publish once a day and can only publish 1-6 articles each time.ДЄll updates are sent to the usersвЂ™ subscription folder and users do not receive push notifications. WeChat subscription accounts focus on information and brand communication.